{"id":14391,"date":"2023-06-13T06:40:24","date_gmt":"2023-06-13T11:40:24","guid":{"rendered":"https:\/\/reformingretail.com\/?p=14391"},"modified":"2023-06-13T06:40:26","modified_gmt":"2023-06-13T11:40:26","slug":"toast-merchants-reporting-massive-fee-increases-likely-responsible-for-toasts-q1-asymmetric-software-growth","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2023\/06\/13\/toast-merchants-reporting-massive-fee-increases-likely-responsible-for-toasts-q1-asymmetric-software-growth\/","title":{"rendered":"Toast Merchants Reporting Massive Fee Increases, Likely Responsible for Toast’s Q1 Asymmetric Software Growth"},"content":{"rendered":"\n

We told you so.<\/a><\/p>\n\n\n\n

We’re now hearing from more Toast merchants who are being forced to surcharge their customers (technically<\/em> add a transaction fee so it doesn’t run afoul of Visa’s 3% limit) or pay additional fees to Toast.<\/p>\n\n\n\n

Amazing.<\/p>\n\n\n\n

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We got a pop-up screen in the Toast portal with all the talking points. But the fees had all been applied the day before we got the notice.<\/p>\nToast merchant<\/cite><\/blockquote>\n\n\n\n

The merchants then called Toast’s support, which regurgitated the talking points. <\/p>\n\n\n\n

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Part of Toast’s schtick was that we’d have lower chargebacks if we pass through their fees. I’ve had one chargeback in 14 years. This is nonsense. <\/p>\nToast merchant<\/cite><\/blockquote>\n\n\n\n

Here’s a sample email chain.<\/p>\n\n\n