{"id":16865,"date":"2024-12-17T06:09:29","date_gmt":"2024-12-17T12:09:29","guid":{"rendered":"https:\/\/reformingretail.com\/?p=16865"},"modified":"2024-12-17T06:09:30","modified_gmt":"2024-12-17T12:09:30","slug":"toasts-problem-upmarket","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2024\/12\/17\/toasts-problem-upmarket\/","title":{"rendered":"Toast&#8217;s Problem Upmarket"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Let's ignore <a href=\"https:\/\/reformingretail.com\/index.php\/2024\/05\/24\/the-legitimate-concerns-for-toasts-tam\/\">Toast's TAM issue <\/a>for a second and just focus on domestic, US restaurants.<\/p><p class=\"wp-block-paragraph\">Toast has reached ~120K restaurant rooftops, which is nominally more than NCR or Micros ever achieved. The problem at NCR and Micros, as then-executives would explain it, was that churn just meant you were constantly fighting to add back the merchants you lost every year.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s ignore Toast&#8217;s TAM issue for a second and just focus on domestic, US restaurants. Toast has reached ~120K restaurant rooftops, which is nominally more than NCR or Micros ever achieved. The problem at NCR and Micros, as then-executives would explain it, was that churn just meant you were constantly fighting to add back the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,4,3],"tags":[],"class_list":["post-16865","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-solutions","category-merchants","category-pos","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-4o1","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/01\/moving-up-toast.jpg?fit=1280%2C837&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/16865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=16865"}],"version-history":[{"count":16,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/16865\/revisions"}],"predecessor-version":[{"id":21991,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/16865\/revisions\/21991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/17096"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=16865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=16865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=16865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}