{"id":20241,"date":"2024-11-26T06:24:11","date_gmt":"2024-11-26T12:24:11","guid":{"rendered":"https:\/\/reformingretail.com\/?p=20241"},"modified":"2024-11-26T06:24:13","modified_gmt":"2024-11-26T12:24:13","slug":"subtle-toast-contract-changes-could-have-wide-implications-in-toasts-favor-naturally","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2024\/11\/26\/subtle-toast-contract-changes-could-have-wide-implications-in-toasts-favor-naturally\/","title":{"rendered":"Subtle Toast Contract Changes Could Have Wide Implications. In Toast&#8217;s Favor, Naturally"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">So much schadenfreude to watch Toast dunk on the restaurant industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;smartest people in the world&#8221; are getting taking for a ride.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dunning and Kruger just look like absolute savants at this point. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Have to love it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most recently we&#8217;ve seen Toast payment contracts refer to Toast&#8217;s &#8220;cost&#8221; of payments, and not interchange.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A long time ago (i.e. 2017), there was class<a href=\"https:\/\/topclassactions.com\/lawsuit-settlements\/closed-settlements\/mercury-payment-systems-overcharge-class-action-settlement\/#:~:text=Mercury%20and%20Global%20deny%20they,processing%20fee%20class%20action%20lawsuit.\"> litigation levied against Mercury Payments and Global payments<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The litigation asserted that the aforementioned defendants misled merchants, as well as their sales partners, about the definition of interchange.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interchange is a well-codified term promulgated by the card schemes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s not up for debate, although it can be optimized (i.e. reduced) <a href=\"https:\/\/knowledgecenter.zuora.com\/Zuora_Payments\/Payment_gateway_integrations\/C_Managing_Payment_Gateways\/Level_2_and_Level_3_Card_Data#:~:text=Level%202%20and%20Level%203%20card%20data%20provides%20more%20information,with%20a%20lower%20processing%20cost.\">with level 2 and level 3 data<\/a> for the benefit of the acquirer, who usually never passes these savings downstream to the merchant (or even their sales partners).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In their contracts, Mercury and Global payments represented that merchants would be paying interchange and some additional mark up, when in reality these processors were (&#8220;allegedly&#8221;, but we all know they do it in practicality) <em>additionally<\/em> padding interchange.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Double-dipping, baby.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hard enough to make George Castanza envious.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"770\" height=\"434\" src=\"https:\/\/www.youtube.com\/embed\/KLOyChP2AWA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;start=33&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mercury and Global similarly sought to optimize their earnings at the expense of their sales channels: contracts with sales partners referred to &#8220;cost&#8221; as the basis for the channel&#8217;s revenue share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, turned out that <strong>cost<\/strong> is a very subjective term, and anything can be included.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So naturally, the processors categorized all sorts of margin as &#8220;cost&#8221; so they would pay out less to their sales &#8220;partners&#8221;. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give them an inch and they take a mile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Scorpion_and_the_Frog\">The scorpion cannot help its nature<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"440\" src=\"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=770%2C440&#038;ssl=1\" alt=\"\" class=\"wp-image-20437\" srcset=\"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=1024%2C585&amp;ssl=1 1024w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=768%2C439&amp;ssl=1 768w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=1536%2C878&amp;ssl=1 1536w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=370%2C211&amp;ssl=1 370w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=270%2C154&amp;ssl=1 270w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=570%2C326&amp;ssl=1 570w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?resize=740%2C423&amp;ssl=1 740w, https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?w=1792&amp;ssl=1 1792w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Are we seeing the parallels with Toast&#8217;s contract language yet?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although retailers have pushed back on the<a href=\"https:\/\/reformingretail.com\/index.php\/2024\/04\/23\/the-visa-mastercard-settlement-is-a-massive-joke-and-a-waste-of-everyones-time\/\"> joke of a settlement<\/a> from the card duopolies, Toast stands to realize all the settlement&#8217;s benefits at the expense of their merchants, depending how they define &#8220;costs&#8221; (i.e. any kickback in lower interchange fees from V\/MA as part of this settlement might not be passed to Toast merchants).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, if Toast pursues lower interchange costs by virtue of being the 4th largest US retailer by payments volume, Toast&#8217;s merchants would stand to see none of the benefits depending how &#8220;costs&#8221; were defined.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Large retailers receiving favorable pricing from the card schemes (and perhaps even the issuing banks) due to their scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that Toast is moving hundreds of billions of dollars in annual card volume, they stand to receive lower costs of processing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means their interchange will be lower than that of competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How much lower?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mizuho <a href=\"https:\/\/www.investing.com\/news\/company-news\/mizuho-upgrades-toast-stock-sees-potential-cost-savings-boosting-growth-93CH-3524330\">thinks it&#8217;s 25-75 bps<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s a lot of free money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How much will get passed back to the merchants?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If precedents tell us anything, it&#8217;s that a payments bro can&#8217;t help itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And now that Toast is public &#8211; especially looking at their <a href=\"https:\/\/reformingretail.com\/index.php\/2024\/08\/01\/toast-updates-surcharging-reveals-diabolical-play-to-225-bps-of-payments-margin\/\">diabolical surcharging strategy<\/a> &#8211; Toast might become the king of the payment bros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So much schadenfreude to watch Toast dunk on the restaurant industry. The &#8220;smartest people in the world&#8221; are getting taking for a ride. Dunning and Kruger just look like absolute savants at this point. Have to love it. Most recently we&#8217;ve seen Toast payment contracts refer to Toast&#8217;s &#8220;cost&#8221; of payments, and not interchange. Some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,4,3],"tags":[],"class_list":["post-20241","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-solutions","category-merchants","category-pos","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-5gt","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2024\/08\/Designer.jpeg?fit=1792%2C1024&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/20241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=20241"}],"version-history":[{"count":5,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/20241\/revisions"}],"predecessor-version":[{"id":20440,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/20241\/revisions\/20440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/20437"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=20241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=20241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=20241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}