{"id":2186,"date":"2018-05-03T12:49:40","date_gmt":"2018-05-03T12:49:40","guid":{"rendered":"http:\/\/reformingretail.com\/?p=2186"},"modified":"2019-01-23T09:26:45","modified_gmt":"2019-01-23T15:26:45","slug":"square-is-massively-overvalued-this-might-be-why","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2018\/05\/03\/square-is-massively-overvalued-this-might-be-why\/","title":{"rendered":"Square Is Massively Overvalued. This Might Be Why"},"content":{"rendered":"<p>Square is an intriguing company. Their founding premise was that there was a wide swath of merchants who weren't properly represented in the payments landscape. The reason these micro merchants were ignored by existing providers was because they were too hard to acquire profitably. Square used the internet and hundreds of millions in marketing spend to reach those micro merchants (albeit still unprofitably) and build a billion-dollar enterprise.<\/p><p>Square has been given enough leeway by their venture capital investors - and now the public markets - to reach their current position on the promise of something different: prove that Square is not merely a payments company, but a software company.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Square is an intriguing company. Their founding premise was that there was a wide swath of merchants who weren&#8217;t properly represented in the payments landscape. The reason these micro merchants were ignored by existing providers was because they were too hard to acquire profitably. Square used the internet and hundreds of millions in marketing spend [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,3],"tags":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-pos"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-zg","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2018\/05\/a1-2.png?fit=1294%2C233&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/2186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=2186"}],"version-history":[{"count":12,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/2186\/revisions"}],"predecessor-version":[{"id":4217,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/2186\/revisions\/4217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/2667"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}