{"id":2306,"date":"2018-05-29T13:06:15","date_gmt":"2018-05-29T13:06:15","guid":{"rendered":"http:\/\/reformingretail.com\/?p=2306"},"modified":"2019-01-23T09:33:38","modified_gmt":"2019-01-23T15:33:38","slug":"amazons-fastest-path-to-main-street-isnt-what-you-think","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2018\/05\/29\/amazons-fastest-path-to-main-street-isnt-what-you-think\/","title":{"rendered":"Amazon&#8217;s Fastest Path to Main Street Isn&#8217;t What You Think"},"content":{"rendered":"<p>The offline world still dominates ecommerce. While ecommerce saw 17% growth in 2017, it only accounted for <a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/\"><span style=\"font-weight: 400;\">$450B of $5.075T in total retail <\/span><\/a><span style=\"font-weight: 400;\">spend. Amazon happily dominates ecommerce of course, with roughly 50% market share<\/span><\/p><p>But they\u2019re obviously missing a lot of opportunity in conventional retail.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The offline world still dominates ecommerce. While ecommerce saw 17% growth in 2017, it only accounted for $450B of $5.075T in total retail spend. Amazon happily dominates ecommerce of course, with roughly 50% market shareBut they\u2019re obviously missing a lot of opportunity in conventional retail.Subscribe or log in to read the rest of this content.<\/p>\n","protected":false},"author":1,"featured_media":2713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,4,3],"tags":[],"class_list":["post-2306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-merchants","category-pos"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-Bc","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2018\/05\/a1-1.jpg?fit=897%2C533&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/2306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=2306"}],"version-history":[{"count":7,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/2306\/revisions"}],"predecessor-version":[{"id":4235,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/2306\/revisions\/4235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/2713"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=2306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=2306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=2306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}