{"id":25328,"date":"2025-10-14T06:07:01","date_gmt":"2025-10-14T11:07:01","guid":{"rendered":"https:\/\/reformingretail.com\/?p=25328"},"modified":"2025-10-14T06:07:03","modified_gmt":"2025-10-14T11:07:03","slug":"shopify-antitrust-suit-opens-door-for-dismantling-embedded-payments-in-vertical-software","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2025\/10\/14\/shopify-antitrust-suit-opens-door-for-dismantling-embedded-payments-in-vertical-software\/","title":{"rendered":"Shopify Antitrust Suit Opens Door for Dismantling Embedded Payments in Vertical Software"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sezzle.com\/\">Sezzle<\/a>, a public buy now pay later (BNPL) provider, was one of the first BNPL providers on the Shopify platform, allowing merchants to enable Sezzle for their customers, undoubtedly driving merchant sales as customers financed purchases for things they had no business buying over multiple payment periods.<\/p><p class=\"wp-block-paragraph\">In fact, Sezzle says that they grew 1,200% on Shopify between 2019 and mid-2021. <\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sezzle, a public buy now pay later (BNPL) provider, was one of the first BNPL providers on the Shopify platform, allowing merchants to enable Sezzle for their customers, undoubtedly driving merchant sales as customers financed purchases for things they had no business buying over multiple payment periods. In fact, Sezzle says that they grew 1,200% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,4,3],"tags":[],"class_list":["post-25328","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-solutions","category-merchants","category-pos","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-6Aw","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-03-at-8.18.08-AM.png?fit=676%2C710&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/25328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=25328"}],"version-history":[{"count":9,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/25328\/revisions"}],"predecessor-version":[{"id":26290,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/25328\/revisions\/26290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/25332"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=25328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=25328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=25328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}