{"id":283,"date":"2017-02-21T16:13:07","date_gmt":"2017-02-21T16:13:07","guid":{"rendered":"http:\/\/reformingretail.com\/?p=283"},"modified":"2019-01-23T07:47:27","modified_gmt":"2019-01-23T13:47:27","slug":"platform-risk","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2017\/02\/21\/platform-risk\/","title":{"rendered":"The Platform Risk of POS App Stores"},"content":{"rendered":"<p>In 2008 <a href=\"https:\/\/www.zynga.com\/\">Zynga<\/a> was one of the hottest names in Silicon Valley. In raised $40MM in three rounds over a period of 12 months before raising a further $150MM and going public in 2011, reaching a market capitalization of nearly $10B.<\/p><p>Zynga built it's business on top of Facebook. Users on Facebook could easily sign up for Zynga games, share games with their friends, and otherwise make use of Facebook's social data to grow its revenue, which it also shared with Facebook. It might be hard to believe, but Zynga was at one time generating\u00a0<a href=\"https:\/\/techcrunch.com\/2012\/04\/23\/zynga-made-up-15-of-facebooks-revenue-in-q1-down-from-19-a-year-ago\/\">15% of Facebook's\u00a0quarterly revenue<\/a>.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In 2008 Zynga was one of the hottest names in Silicon Valley. In raised $40MM in three rounds over a period of 12 months before raising a further $150MM and going public in 2011, reaching a market capitalization of nearly $10B.Zynga built it&#8217;s business on top of Facebook. Users on Facebook could easily sign up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,3],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-pos"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-4z","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2017\/02\/a1-1.png?fit=1024%2C576&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":7,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":4095,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/283\/revisions\/4095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/2528"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}