{"id":3356,"date":"2018-10-18T12:20:00","date_gmt":"2018-10-18T12:20:00","guid":{"rendered":"https:\/\/reformingretail.com\/?p=3356"},"modified":"2019-01-23T10:25:01","modified_gmt":"2019-01-23T16:25:01","slug":"do-merchants-have-a-huge-marketing-problem-lets-find-out","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2018\/10\/18\/do-merchants-have-a-huge-marketing-problem-lets-find-out\/","title":{"rendered":"Do Merchants Have A Huge Marketing Problem? Let&#8217;s Find Out"},"content":{"rendered":"<p>We've not been shy in <a href=\"https:\/\/reformingretail.com\/index.php\/2018\/08\/07\/toast-shopkeep-surveys-show-how-badly-merchants-need-better-tools\/\">pointing to the marketing problems<\/a> most merchants face. Speaking plainly, merchants will spend money on marketing - usually estimated as 5% of gross sales - and have no idea if it works. Of course there's the John Wanamaker adage,<\/p><blockquote><p>Half the money I spent on advertising is wasted; the problem is I don't know what half.<\/p><\/blockquote><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve not been shy in pointing to the marketing problems most merchants face. Speaking plainly, merchants will spend money on marketing &#8211; usually estimated as 5% of gross sales &#8211; and have no idea if it works. Of course there&#8217;s the John Wanamaker adage,Half the money I spent on advertising is wasted; the problem is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,3],"tags":[],"class_list":["post-3356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-pos"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-S8","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2018\/10\/a3-1.jpg?fit=560%2C375&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/3356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=3356"}],"version-history":[{"count":4,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/3356\/revisions"}],"predecessor-version":[{"id":4291,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/3356\/revisions\/4291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/3358"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=3356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=3356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=3356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}