{"id":526,"date":"2017-04-20T11:27:03","date_gmt":"2017-04-20T11:27:03","guid":{"rendered":"http:\/\/reformingretail.com\/?p=526"},"modified":"2019-01-23T07:49:41","modified_gmt":"2019-01-23T13:49:41","slug":"is-first-datas-clover-hoisting-the-white-flag","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2017\/04\/20\/is-first-datas-clover-hoisting-the-white-flag\/","title":{"rendered":"Is First Data&#8217;s Clover Hoisting The White Flag?"},"content":{"rendered":"<p>Late last year <a href=\"https:\/\/squareup.com\/townsquare\/square-teams-up-with-touchbistro-and-vend-point-of-sale-systems-to-bring-payments-and-financial-services-to-more-sellers\">Square partnered with<\/a> otherwise competitive point of sale (POS) software manufacturers TouchBistro and Vend. Why? Square realized that its core software solution was too lightweight to move beyond the ice cream cart. Small merchants (Square's target customer) can't afford Square's additional services, which kinda makes it impossible for them to turn a profit (more on that below). Yes, larger merchants do fall into Square's marketing trap and assume they can use Square's\u00a0POS software to run their table service restaurant, but they end up sour on the whole experience after a few weeks.<\/p><p>By partnering with other POS providers, Square does two things:<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Late last year Square partnered with otherwise competitive point of sale (POS) software manufacturers TouchBistro and Vend. Why? Square realized that its core software solution was too lightweight to move beyond the ice cream cart. Small merchants (Square&#8217;s target customer) can&#8217;t afford Square&#8217;s additional services, which kinda makes it impossible for them to turn a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[],"class_list":["post-526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-8u","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2017\/04\/a1-2.jpg?fit=900%2C599&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=526"}],"version-history":[{"count":8,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/526\/revisions"}],"predecessor-version":[{"id":4110,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/526\/revisions\/4110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/2562"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}