{"id":5299,"date":"2019-09-19T06:37:14","date_gmt":"2019-09-19T11:37:14","guid":{"rendered":"https:\/\/reformingretail.com\/?p=5299"},"modified":"2019-09-19T06:37:23","modified_gmt":"2019-09-19T11:37:23","slug":"are-merchants-getting-dumber-or-is-pos-getting-more-complicated-customer-support-data-invites-questions","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2019\/09\/19\/are-merchants-getting-dumber-or-is-pos-getting-more-complicated-customer-support-data-invites-questions\/","title":{"rendered":"Are Merchants Getting Dumber Or Is POS Getting More Complicated? Customer Support Data Invites Questions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Very few resellers track metrics in any meaningful fashion. That's because most resellers - and legacy POS providers for that matter - are actually former merchants, and merchants don't run their businesses objectively. When we do find resellers that track metrics we look closely because there are often implicit learnings in the information.<\/p><p class=\"wp-block-paragraph\">What follows comes from a <em>very<\/em> sophisticated reseller who has worked in the highest levels of finance. He and his team track every metric imaginable so they can both improve customer service and drive down their own business operating costs. It's almost like data can be used intelligently... what a novel concept for brick and mortar, eh?<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Very few resellers track metrics in any meaningful fashion. That&#8217;s because most resellers &#8211; and legacy POS providers for that matter &#8211; are actually former merchants, and merchants don&#8217;t run their businesses objectively. When we do find resellers that track metrics we look closely because there are often implicit learnings in the information. What follows [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,4,3],"tags":[],"class_list":["post-5299","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-solutions","category-merchants","category-pos","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-1nt","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2019\/09\/a1.jpg?fit=1280%2C720&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/5299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=5299"}],"version-history":[{"count":10,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/5299\/revisions"}],"predecessor-version":[{"id":5568,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/5299\/revisions\/5568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/5528"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=5299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=5299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=5299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}