{"id":6503,"date":"2020-03-10T06:38:41","date_gmt":"2020-03-10T11:38:41","guid":{"rendered":"https:\/\/reformingretail.com\/?p=6503"},"modified":"2020-03-10T06:38:49","modified_gmt":"2020-03-10T11:38:49","slug":"toast-raised-400m-but-theyll-likely-raise-another-2b-to-suffocate-the-industry","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2020\/03\/10\/toast-raised-400m-but-theyll-likely-raise-another-2b-to-suffocate-the-industry\/","title":{"rendered":"Toast Raised $400M But They&#8217;ll Likely Raise Another $2B to Suffocate The Industry"},"content":{"rendered":"<p class=\"wp-block-paragraph\">We need to begin this article by abstracting away all the things that make many readers \"hate\" Toast. By that we mean we should eliminate Toast's business model from the conversation to talk about the perfect storm that created Toast.<\/p><p class=\"wp-block-paragraph\">In 2012 three MIT graduates sought to improve the restaurant experience. Why anyone would want to do so is open for ridicule, but as most investors will tell you every entrepreneur should get kicked in the teeth by SMB retailers to learn why it's a horrible business segment to serve. <\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We need to begin this article by abstracting away all the things that make many readers &#8220;hate&#8221; Toast. By that we mean we should eliminate Toast&#8217;s business model from the conversation to talk about the perfect storm that created Toast. In 2012 three MIT graduates sought to improve the restaurant experience. Why anyone would want [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,4,3],"tags":[],"class_list":["post-6503","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-solutions","category-merchants","category-pos","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-1GT","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2020\/02\/a1-4.jpg?fit=852%2C480&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/6503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=6503"}],"version-history":[{"count":29,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/6503\/revisions"}],"predecessor-version":[{"id":6723,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/6503\/revisions\/6723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/6652"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=6503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=6503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=6503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}