{"id":683,"date":"2017-05-16T11:34:51","date_gmt":"2017-05-16T11:34:51","guid":{"rendered":"http:\/\/reformingretail.com\/?p=683"},"modified":"2019-01-23T07:56:45","modified_gmt":"2019-01-23T13:56:45","slug":"lightspeed-offers-pos-companies-a-lesson-in-building-tomorrows-products","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2017\/05\/16\/lightspeed-offers-pos-companies-a-lesson-in-building-tomorrows-products\/","title":{"rendered":"Lightspeed Offers POS Companies A Lesson In Building Tomorrow&#8217;s Products"},"content":{"rendered":"<p><a href=\"https:\/\/www.lightspeedhq.com\/\">Lightspeed POS<\/a> launched its <a href=\"https:\/\/www.lightspeedhq.com\/pos\/retail\/analytics\/\">Analytics<\/a> tool on May 9th. I know it sounds boring - who isn't doing \"analytics\"? Well, that's only because marketing dollars have bastardized the word\u00a0analytics\u00a0in brick and mortar, where\u00a0doing something as mundane\u00a0as telling you what your sales were yesterday is considered\u00a0\"analytics\". Viewing things in that light would lead nearly every reader to glaze over Lightspeed's announcement, but it's worth examining for some very important reasons.<\/p><p>First a little history.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lightspeed POS launched its Analytics tool on May 9th. I know it sounds boring &#8211; who isn&#8217;t doing &#8220;analytics&#8221;? Well, that&#8217;s only because marketing dollars have bastardized the word\u00a0analytics\u00a0in brick and mortar, where\u00a0doing something as mundane\u00a0as telling you what your sales were yesterday is considered\u00a0&#8220;analytics&#8221;. Viewing things in that light would lead nearly every reader [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,3],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-pos"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-b1","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2017\/05\/a1-3.png?fit=1153%2C658&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":8,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":4122,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/683\/revisions\/4122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/2569"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}