{"id":9660,"date":"2021-03-16T07:00:51","date_gmt":"2021-03-16T12:00:51","guid":{"rendered":"https:\/\/reformingretail.com\/?p=9660"},"modified":"2021-03-16T07:00:56","modified_gmt":"2021-03-16T12:00:56","slug":"the-only-article-you-need-to-read-regarding-olo-and-toast-ipos","status":"publish","type":"post","link":"https:\/\/reformingretail.com\/index.php\/2021\/03\/16\/the-only-article-you-need-to-read-regarding-olo-and-toast-ipos\/","title":{"rendered":"The Only Article You Need to Read Regarding Olo and Toast IPOs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">It's rare you get to see two companies of such different stock lifting their skirts at the same time, but Toast and Olo offer us the perfect opportunity to examine what's happening in the restaurant industry and, we'd argue, in brick and mortar generally.<\/p><p class=\"wp-block-paragraph\">For simplicity's sake, <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1431695\/000119312521049073\/d867519ds1.htm\">Olo<\/a> is a SaaS online ordering tool that larger restaurants use to fulfill online ordering, clearly a growing part of customer needs in a COVID era. Toast is a financially engineered payments vehicle masquerading as a SaaS POS company with greater success in SMB, where its customers can't read a contract and are vastly more prone to paying through the nose on payments fees.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/reformingretail.com\/index.php\/subscribe\/\">Subscribe<\/a> or <a href=\"https:\/\/reformingretail.com\/index.php\/log-in\/\">log in<\/a> to read the rest of this content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s rare you get to see two companies of such different stock lifting their skirts at the same time, but Toast and Olo offer us the perfect opportunity to examine what&#8217;s happening in the restaurant industry and, we&#8217;d argue, in brick and mortar generally. For simplicity&#8217;s sake, Olo is a SaaS online ordering tool that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5,4,3],"tags":[],"class_list":["post-9660","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-solutions","category-merchants","category-pos","post_format-post-format-image"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p81nA2-2vO","jetpack_featured_media_url":"https:\/\/i0.wp.com\/reformingretail.com\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-07-at-10.03.28-AM.png?fit=1129%2C609&ssl=1","_links":{"self":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/9660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/comments?post=9660"}],"version-history":[{"count":13,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/9660\/revisions"}],"predecessor-version":[{"id":9742,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/posts\/9660\/revisions\/9742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media\/9704"}],"wp:attachment":[{"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/media?parent=9660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/categories?post=9660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reformingretail.com\/index.php\/wp-json\/wp\/v2\/tags?post=9660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}