Direct POS Distribution Is Increasingly Untenable: Why Vend Took The Partnership Channel
It’s no secret that POS companies – especially of the cloud variety – have been investing relatively obscene amounts of money in marketing directly to merchants. Without argument this is the most expensive distribution model available, so one needs to have a high conviction that merchants will pay tens of thousands of dollars to recoup … Continue reading Direct POS Distribution Is Increasingly Untenable: Why Vend Took The Partnership Channel
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