Because SMB merchants can’t be bothered to self-discover anything, they must be sold to.
Selling an SMB is inherently one of the most expensive propositions on earth because they’re just as much integration work as a larger merchant but pay much, much less (and are often more work to support because they’re so unsophisticated).
After reading our last QR post, OneDine, a QR ordering and data company serving larger restaurant brands, reviewed the card not present payment rates SMB merchants were paying and realized,
Wow: our customers are paying 2% LESS of their gross revenues in payments fees when using our solution over bundled payment providers.
2% less of gross revenues.
Let that sink in.
If a merchant does $1M in annual turnover we’re talking about saving $20,000 a year assuming OneDine’s projected savings to be accurate.
What could you buy for $20,000?
Here’s a list of 15 cars you could buy every year if you weren’t busy getting raped on processing fees.
OneDine was kind enough to build a spreadsheet for us to show the savings using the rates we quoted in our previous QR article.
Note that we did not inspect these processing statements ourselves, so we don’t know how accurate the savings are, but if one were to assume a reasonable mix of debit transactions it’s not hard to see how a business could save so much money using a more honest and transparent processor.
For the record OneDine is not a processor and instead charges SaaS fees transparently. OneDine customers bring their own payments and accordingly there isn’t any payments shenanigans happening on OneDine’s end.
But don’t worry: your SMB POS is free.
I don’t understand how OneDine can offer CNP processing for 1.77% and $.02 per transaction. That’s below interchange / assessment cost for even card present transactions. Fully qualified Visa is 1.6325% and $.10 and there are additional network fees on top. Assuming a fully qualified $50 transaction costs 1.8325%, then OneDine almost breaks even and loses money on all other transactions that are not fully qualified. CNP for the same Visa transaction is an additional .31%, at least, .76% additional if it qualifies as EIRF, which most card not present transactions do. I don’t have any skin in this whatsoever, I just don’t understand their math.
you’re not the only one to bring this up. Definitely something they should clarify
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