“these are just opportunities for competitors to come in and offer better products and services for a much lower cost“ —who strikes you as the most likely competitor to enter and take market share from Shift4? I wonder if they are raising price not because their growth has slowed, but because they know they can due to high switching costs.
What to you is a high switching fee (say for a 4 terminal restaurant POS system). And do you mean the fees to cancel contracts; or the cost to buy new hardware, set up new software, train employees, ect.
[…] Does increasing fees equate to trust? Outside of helping Shift4 meet their quarterly projections, what are those fees doing for their customers? We highly doubt any customer feels more entrusted to Shift4 with this shenanigans. […]
[…] not great that the ISO couldn’t remind the merchant that their Shift4 contract was expiring; with all the value in rate increases, why would a merchant […]
Imagine being in a line of business so challenging that you can increase profit nearly infinitely wiSubscribe or log in to read the rest of this content.
“these are just opportunities for competitors to come in and offer better products and services for a much lower cost“ —who strikes you as the most likely competitor to enter and take market share from Shift4? I wonder if they are raising price not because their growth has slowed, but because they know they can due to high switching costs.
long list, start with SQ
What to you is a high switching fee (say for a 4 terminal restaurant POS system). And do you mean the fees to cancel contracts; or the cost to buy new hardware, set up new software, train employees, ect.
[…] Does increasing fees equate to trust? Outside of helping Shift4 meet their quarterly projections, what are those fees doing for their customers? We highly doubt any customer feels more entrusted to Shift4 with this shenanigans. […]
[…] not great that the ISO couldn’t remind the merchant that their Shift4 contract was expiring; with all the value in rate increases, why would a merchant […]