Smart move by Toast. They’ll likely enable enterprise operators to tie transaction, payment, and customer identity together as part of the FreedomPay allowance. Why? Because it’s how they themselves will collect customer order and behavior data which, eventually, they’ll monetize in the form of menu, customer, and location intelligence (and probably soon, cross-merchant offers).
I get the attraction of unlocking more guest cc data insight, however is the FreedomPay option also a PayFac? Probably not.. and how do you calculate the increase in Risk? Or is this the TCO calcs that most will not assess?
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Smart move by Toast. They’ll likely enable enterprise operators to tie transaction, payment, and customer identity together as part of the FreedomPay allowance. Why? Because it’s how they themselves will collect customer order and behavior data which, eventually, they’ll monetize in the form of menu, customer, and location intelligence (and probably soon, cross-merchant offers).
Excellent insight.
I’ve actually been surprised that Toast hasn’t already built a closed-loop marketing system for its operators to steal share away from the 3PDs.
I get the attraction of unlocking more guest cc data insight, however is the FreedomPay option also a PayFac? Probably not.. and how do you calculate the increase in Risk? Or is this the TCO calcs that most will not assess?
FP will just be the gateway. The merchant will need to work with FP and the processor on PCI level 1 scope