Toast’s Problem Upmarket
Let’s ignore Toast’s TAM issue for a second and just focus on domestic, US restaurants.
You must be logged in to post a comment.
Everybody in the payments industry who reads this periodical knows exactly how legacy payment companSubscribe or log in to read the rest of this content.
People at big companies don’t care about much about anything.
The people who built the compSubscribe or log in to read the rest of this content.
So much schadenfreude to watch Toast dunk on the restaurant industry.
The “smartest people Subscribe or log in to read the rest of this content.
Copyright © 2024. Affiliated with Aben
Your Header Sidebar area is currently empty. Hurry up and add some widgets.
I think you’re exaggerating things a bit here, Jordan. First, there are a bunch of private highly profitable restaurant software companies that predominantly serve enterprise (think Crunchtime).
Second, Micros and NCR both built multi-billion dollar franchises before software companies even tried to capitalize on payments revenue…and captured most of the enterprise market.
I think it is hard to JUST have POS as your only product, but used as a platform engine it seems to make more economic sense. As PAR will likely show in 2025, once you’re selling all the side modules on your platform, you can build a profitable business. PAR flipped EBITDA positive this quarter and I don’t expect them to look back (maybe not GAAP Net Income positive because of amortization expense, but should get to FCF positive shortly). The contract they get with Burger King is miles better than the ridiculous contract they did with Arby’s originally.
The companies you mentioned are subscale, or their investors would have gladly paraded them out for an IPO to lock in gains.
Enterprise merchants pay pennies relative to their SMB counterparts.
Remember, NCR and Micros existed in a pre-internet era where the margins on hardware were enormous.
Now a merchant with an eBay account can find their hardware for fractions of what an old terminal would have cost.
Same with perpetual licenses in the tens of thousands of dollars per location.
It’s just a different world.
You cannot charge for hardware and software anymore.
That means you can only make money (and I say this with very, very compelling empirical data, clearly) on payments.
And enterprise merchants will not pay 7% effective rates like an SMB will.