If you’ve been in the POS space long enough you’ll eventually see what I call the Dealer Yo Yo (DYY). Cloud POS has gone through one full DYY cycle already and many of the legacy POS companies have done the dance several times. What is the DYY? It begins with understanding the nature of POS businesses.
Starting a POS company is expensive. You have to procure and ship hardware, build and support software, and then sell it. While hardware and software costs are relatively trivial nowadays, the sale process is more brutal than ever.
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