Before being scooped up by Global Payments earlier this year, Heartland operated along an aggressive strategy to roll up a number of legacy point of sale (POS) systems. The maneuver was mostly focused on the hospitality vertical – where Heartland has a large presence.
And it was smart. Bob Carr, Heartland’s founder and then-CEO, knew that payments was a high churn business. If the processor could own the POS asset, it would be much harder for the merchant to leave… something pioneered by Harbortouch, even though they catch flack for it to this day.
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