Intuit is one of my favorite brick and mortar conquest stories. The founders not only built a large business (currently valued at $28B), but they had to struggle to make it work – who doesn’t love grit? In Inside Intuit, the company’s unofficial biography, authors Taylor and Schroeder detail the low points founders Scott Cook and Tom Proulx slogged through to make the company work.
One reason for Intuit’s ultimate success was their rapid ability to define who they were, and who they weren’t. Scott and Tom were shrewdly inclined to draw a smaller box around Intuit’s core capabilities, and leave the rest for others to work on.
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