People seem to forget just how important data is in today’s world. Google, a $550B advertising company, is a data company. Facebook, a $350B social network, is a data company. Amazon, an ecommerce juggernaut pounding retailers, is a $350B data company. Companies that aren’t data companies at their core desperately want to be – and for good reason.
Tomorrow’s currency is data. Smart companies are now repositioning business models to capture and make use of data instead of billing customers for the main offering. I’ve never given a dollar to Google or Facebook directly but I’ve undoubtedly made them thousands of dollars over the years.
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