Reforming Retail

Real Examples of Online Ordering Companies Screwing Merchants

Angelo’s House of Pizza is an Italian eatery on the outskirts of Boston. Run by a Greek family, they put in long hours and built a small enterprise on a labor of love. This summer, while the owners returned to Greece to spend time with family, something sketchy happened…

Angelo’s is a customer of Clickawaiter, an online ordering platform that allows restaurants to host their own online ordering on their restaurant website. As opposed to third party demand generation online ordering platforms like Grubhub – which takes large cuts of each order through their system – Clickawaiter charges a relatively small monthly fee for unlimited online ordering. In an effort to capture all potential customers though, Angelo’s also subscribes to Grubhub as well.

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