All this data being acquired…and still I have yet to see an ad for something I am looking to buy. Let me buy a new car, and I will see car dealer ads for months after the fact. Go figure. I’ve been to Best Buy and have done web searches a few times to look at 4K TVs and vacuum robots- but no one is showing me an ad for either of those.
This is the classic battle between privacy and accuracy. No doubt the data exists to deliver this experience for you, but the government gets in the way of the free market. Europe has it much worse.
AirBNB does not ask you to build a house, Uber does not ask you to buy a car.. So why ask the retailer to invest in new technology. Simply use the device a retailer already has.. yes.. There is a very easy way to get SKU level transaction data. 100% pos agnostic, and low cost.. PROVIDED of course that the retailer is willing to share, its also available in real time which is an added bonus. Whats the device? Go to http://www.starcloudservices.com and see how we are enabling real time SKU level geo located transaction data to be shared in real time with Data Players.
I agree that legacy POS companies have been so slow to understand the possibilities (because they’re nearly all started by former merchants who are likewise clueless about data) but I’m not a believer that the printers will be the solution. Every merchant needs a POS, but not every merchant wants to pay for a cloud printer. POS is undoubtedly going to cloud and the people getting into the POS business are much smarter than their legacy forebears.
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Hopefully this is no longer news, but Visa has decided to overhaul their risk reporting program, nowSubscribe or log in to read the rest of this content.
All this data being acquired…and still I have yet to see an ad for something I am looking to buy. Let me buy a new car, and I will see car dealer ads for months after the fact. Go figure. I’ve been to Best Buy and have done web searches a few times to look at 4K TVs and vacuum robots- but no one is showing me an ad for either of those.
This is the classic battle between privacy and accuracy. No doubt the data exists to deliver this experience for you, but the government gets in the way of the free market. Europe has it much worse.
AirBNB does not ask you to build a house, Uber does not ask you to buy a car.. So why ask the retailer to invest in new technology. Simply use the device a retailer already has.. yes.. There is a very easy way to get SKU level transaction data. 100% pos agnostic, and low cost.. PROVIDED of course that the retailer is willing to share, its also available in real time which is an added bonus. Whats the device? Go to http://www.starcloudservices.com and see how we are enabling real time SKU level geo located transaction data to be shared in real time with Data Players.
I agree that legacy POS companies have been so slow to understand the possibilities (because they’re nearly all started by former merchants who are likewise clueless about data) but I’m not a believer that the printers will be the solution. Every merchant needs a POS, but not every merchant wants to pay for a cloud printer. POS is undoubtedly going to cloud and the people getting into the POS business are much smarter than their legacy forebears.