Reforming Retail

POS Industry Response To Vantiv’s Reseller Survey

Last week Vantiv’s Jim Roddy published a survey discussing recent feedback from POS resellers. In that survey Jim asked how the channel felt about the consolidation between POS and payments, and if those changes were positive or negative for the channel.

We’re no strangers to controversy so we thought to ask POS companies for their feedback on the survey. If you’ve read any of our previous writings you’ll note that we’re firm believers that the POS dealer channel is slowly dying, as it should. A good few will remain (as merchants are happy to exchange money for real value), but the overwhelming majority simply don’t provide enough utility and represent increased costs (and increasingly, liability) for POS manufacturers.

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