Reforming Retail

Merchants Eschew Data, And Distributors Are Making Them Pay

We’ve heard this story so often it must be true.

A bottle of ketchup is made by a food manufacturer. The manufacturer attaches a UPC to the bottle, puts the bottle in a box, and ships it out the door. If the box is destined for grocery, nothing changes. If it’s headed to restaurants, all useful information is stripped off and the distributor attaches their own identifying information. Through this obfuscation, the restaurant gets screwed.

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