“It took us two years to build the technology alone. We had to raise money just to make it through the partnership process.” So explains Zach Goldstein, founder of Thanx, when discussing the amount of work it took to get Thanx integrated directly with credit card networks Amex, Mastercard, and Visa.
If you’re wondering what Thanx is, it’s a CRM and marketing automation tool for brick-and-mortar merchants. But perhaps most importantly it’s a tool that’s able to measure promotional lift — something we are still shocked to find nearly no merchants do. “Merchants spend money on marketing but rarely know if it’s working. Thanx is able to solve that piece of the puzzle.”
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