Local merchants are struggling. This is particularly evident in retail, where Amazon has eaten $1T (that’s a trillion dollars) in value. Some retailing concepts have been much more affected than others.
Local merchants are struggling. This is particularly evident in retail, where Amazon has eaten $1T (that’s a trillion dollars) in value. Some retailing concepts have been much more affected than others.
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This is a great post Jordan – concrete steps to move the needle. You should just go ahead and post the example “language” for data ownership. TWO examples, one for the merchant, one for the POS. Set the table, this stuff is at the very heart of everything you’ve been espousing for years, and it is the very center of the debate.
Well said, and as you have posted over and over again, “…Data is the next BIG thing…” But data by itself, without being ridiculously easy to use, think Apple, or Google, or Wix, won’t net the ma-and-pa merchant anything. It has to be so EZ and turnkey, that all “Pa” has to do is read a description of the event, and the anticipated outcome.(“Send this email/TXT message out, with this offer, to these customers, and expect X rate of return…”) In addition to Data, the days of BYOD (Bring Your Own Device) are not to distant off, and if it’s not EZ on that device? Fuh-Get-About-it!