As anyone who follows SMB software knows, payments are the only way to make money.
Why?
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Remember how we told you Toast had an absolutely diabolical scheme to make money?It’s basically gaslighting merchants on payment fees, and it’s hilarious.Subscribe or log in to read the rest of this content.
There are very few US debit rails, and building one would take decades.That’s because, as any network goes, you need two sides of the market.Subscribe or log in to read the rest of this content.
The best part about airing dirty laundry in a sordid industry is just how fast you see an outpouring of corroborating evidence.Not even an hour after revealing Shaft4 nonsense do we get advice for how other merchants...
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Good analysis as always!
[…] Further, nearly all merchants MUST accept credit cards, so the odds of the software company winning the payments business were basically 100% depending on the aggressiveness of the software vendor (e.g. software vendors can make competitive payments uncompetitive with additional fees or refuse to support alternatives altogether). […]