Grubhub splashed a staggering $390M for loyalty payments startup LevelUp. This comes as LevelUp has raised over $100M since 2009, though some sources told us that LevelUp has raised more than this.
LevelUp is fundamentally a marketing program for local restaurants. What started as a ploy to disintermediate interchange quickly fizzled into a loyalty app complete with a phone scanner that sits on a merchant’s countertop.
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