SMBs Are Worst Customers Ever, Which Is Why Uber Will Replace POS, Payments, Then Merchants

There are many bright-eyed founders who read ReformingRetail. They take a look at the brick and mortar landscape and come to two conclusions pretty quickly:

1. The solution they’ve built delivers massive ROI to brick and mortar merchants
2. The total addressable market (TAM) for brick and mortar is huge, so they’ll be a billion-dollar company in no time